Control Room Architecture

Designed for social ops at launch scale.

A layered architecture that turns noisy social signals into safe, measurable, and repeatable automation runs.

Signal Layer

Campaign briefs, trend streams, and community events arrive as normalized inputs.

Brief intake

Trend monitor

Comment ingestion

Channel metadata

Pipelines transform raw signals into approved social assets and launch schedules.

Prompt + policy engine

Voice guardrails

Approval routing

Scheduler

Launch engine publishes, retries, and repurposes content across connected accounts.

Multi-channel publisher

Retry queue

Webhook processor

Repurposing worker

Telemetry feeds the control room with impact, risk, and optimization opportunities.

Activity timeline

Attribution insights

Anomaly detection

Governance audit

Every post lifecycle event is recorded so teams can replay, audit, and improve workflows.

Automations move fast, but critical stages pause for explicit signoff when confidence drops.

Brand, legal, and compliance checks are embedded as pipeline steps instead of afterthoughts.

Each platform integration is isolated, so publishing logic stays stable as APIs evolve.